Best Times to Publish YouTube Videos For More Views in 2023-24

According to HubSpot Blog Research, YouTube receives greater use from video marketers than TikTok and Instagram among social media platforms. Additionally, here is where marketers will spend the most money.

Given the importance of the platform, we were interested in learning what hours and days gave publishers the highest performance.

Making a YouTube video is a difficult process. Ideation occurs first, followed by scripting, filming, and editing—and that's just at the top level. Imagine putting up all that effort for a video upload that doesn't receive much attention.

Best Times to Publish YouTube Videos

31% of respondents said 6 p.m. to 9 p.m.
23% of respondents said 3 p.m. to 6 p.m.
19% of respondents said 12 p.m. to 3 p.m.

The weekend is the ideal day, according to statistics, with Saturdays coming in as the most often selected day, followed by Fridays and finally Sundays.

One way to explain this is that customers have more time during the weekend to go through the site and engage with their preferred content.

Short-form content is the main focus of other video platforms like Instagram, which makes it simple for users to get what they want during breaks throughout the day. However, YouTube demands a greater time commitment.

When is the worst time to post on YouTube?

Are you unsure of the platforms' posting restrictions? Mondays aren't particularly well-liked by advertisers, according to our analysis of social media trends.

Only 5% of the marketers polled indicated that Mondays were ideal for posting on the video platform. Tuesday was the second-least popular day, then Wednesday.

As for the times

6 a.m. to 9 a.m.
9 p.m. to 12 a.m. (midnight)
9 a.m. to 12 p.m.

Less than 20% of those polled indicated that publishing in the morning (between 6 and noon) produced the best results.

Does it matter what time you post on YouTube?

Both yes and no are the appropriate responses. In the short run, the timing of your YouTube post does significantly since it affects how many views your video receives in the first few hours.

During this time, you may assist your channel expansion by optimizing your views to drive more visitors to your content.

In the long run, it doesn't matter all that much, though. Even if your video was published at 3 a.m., it won't significantly affect how many views it will get over the following few months or years.

Newness is not the main ranking element on YouTube; rather, relevancy is, in contrast to platforms like Instagram where success depends on having consistently fresh material.

If your video is the most pertinent to a user's search, it might quickly gain popularity even if it doesn't initially do well.

How to Find Your Channel's Best Time to Post?

The greatest place to go for the most precise and trustworthy information about your channel, including the ideal time to post, is your analytics dashboard.

When your viewers are most engaged on the platform, according to an advanced report you may access if your channel receives enough traffic.

Follow These Steps.

Open YouTube Studio.
Click on "Analytics."
Open the "Audience" tab and view your report.

Knowing the ideal days and times to publish on YouTube shouldn't be seen as a rigid guideline for when to post. It should be used as a manual to help you optimize your channel for both immediate and long-term success.